These are just a few suggestions. Also, if you're a name person and your name is now persona non grata, then try to have resources in another name than your name. For example, let's say Martha Stewart didn't have so many "friends," and wasn't able to continue the Martha Stewart good name, then Martha Stewart would have to have companies and businesses in a name other than Martha Stewart that people don't even know that Martha Stewart has another to do with. Maybe some of her "friends" can be the owner of the companies and Martha Stewart would only have a small percentage interest in these companies that allow Martha Stewart to continue to do business and have resources, even thought the Martha Stewart name is no longer acceptable.
In fact, most of these public figures should not have everything centered in their names. It's very easy for public people to say and do things that people don't like and then get banned and boycotted. Sometimes they get banned and boycotted because they refuse to join others in banning and boycotting other people.
For example, those who refuse to join in banning and boycotting Michael Richards and/or censuring him might find that people decide to ban and boycott them also. That's very much how people behave.
The Dixie Chicks are another example of the banned and boycotted. Writers also are often banned and boycotted when they write books people don't like and/or stand up for other people that the general public doesn't like.
Ordinary people, again, can also find themselves banned and boycotted by communities for almost anything.
Whether you're among the banned and boycotted and/or the people banning and boycotted you should consider the many different things that you can do.
Often the same people banning and boycotting others find themselves among the banned and boycotted. Certainly, Michael Richards has probably joined in banning and boycotting, now he's among the banned and boycotted. No doubt many of the so-called good citizens banning and boycotting Michael Richards--deservedly or not--might find themselves among the banned and boycotted for something they say and/or do, don't say and/or don't do.
This is the nature of civilizations. So we all need to get out our notebooks and come up with a list for ourselves, our friends and the general public about things that we can do when we are the banned and the boycotted.
This is the historical. It is also the stuff of fiction and science fiction. But mostly it is historical. Sometimes it is even biblical.
People who play roles in any society, often find this out. They witness others playing these roles, and now they get to play the role. No doubt Michael Richards has witnessed others playing the role of the banned and boycotted, including the Dixie Chicks and Michael Jackson, and many others, now he gets to play the role.
What is he going to do with this role? What are his friends going to do with their roles? What is the nation going to do with its role? And since Mr. Richards is an international star, what are the internationals going to do with their role?
But remember, Mr. Richards, whatever he's said or doesn't say, could be any of us?
The writer Shirley Jackson wrote a story about this.
It's the stuff of history and it's the stuff of legend.