Just about this time every December I reach the point where I can't stand it any more. The crass commercialism that has come to dominate Christmas is way, way out of control. Simply put there is too much self-absorption and too little commitment to the principle that it is better to give than to receive. Whatever your approach to Christmas – as a sacred religious experience, or a secular celebration – the “reason for the season” has been lost, replaced by consumerism run amok. It's time to re-think December 25 th .
Most of us would agree that Christmas is for children, and that's as it should be. A child's expectation of Santa's certain arrival, and the unbridled joy of discovering hoped-for treasures beneath the Christmas tree are emotional touchstones for parents, present and future. It is the stuff of which childhood memories are made – a time when wishes really do come true.
But, for us adults there has to be a better, more meaningful way to celebrate the season. I'm not advocating a Grinch-like withdrawal from the whole gift-giving tradition. Rather, I'd like to suggest a more meaningful alternative: Personalized charitable giving at your next family or office gift exchange.
Here's how it would work. Instead of asking friends and relatives to provide Christmas lists filled with suggestions for gifts they really don't need, why not ask them to identify their favorite charities or philanthropic organizations? When you're ready to shop, ignore the crowded, soulless mall. Just make a selection from your recipient's charities list and send a donation to the organization of your choice, in the name of the person to whom you are giving the gift. Then, write a personal note or send an appropriate card to him or her explaining what you have done and why.
I can almost guarantee the vast majority of people would much rather know that their favorite charity is receiving much-needed financial support, instead of unwrapping yet another sweater, tie or other unwanted gift.
Think of the value to you, the gift-giver. Wouldn't it be wonderful knowing that your money is being used to help someone who really needs the assistance, instead of lining the pocket of greedy merchants for whom Christmas is little more than a make-or-break retail bonanza?
Sure, there will likely be some resistance at first. But, ignore the bleating of those who argue that “it just wouldn't be the same” without another George Forman grill or bottle of Chanel No. 5 under the tree. After a couple of these charitable exchanges I predict there'll be no going back.
I can't think of a more meaningful way to change the paradigm of commercialized Christmas. Next year let's say no to selfish largesse, and replace it with a new, far more meaningful tradition. In so doing we'll re-claim what Christmas was intended to be: The denial of self for the benefit of others. Merry Christmas, everyone.
