The people's attitudes have dramatically altered, and this new change has made people overly unconcerned with the outside world. However, should these new "attitudes" be an impediment amongst the welfare of disabled and underprivileged people? Should people, helpless and unable to earn their own bread be a target of such a gaffe? No; the deprived shall not be suppressed but instead be allowed to live life in a carousing manner. The charitable organizations have a right to change to match the rapidly flowing pace of the world. These organizations have a RIGHT to take every step necessary to help the needy, no matter what! In today's world very few are morally obliged to donate to a good cause, and if giving incentives is the sole way to attract these people, then there is nothing wrong with such an act of reciprocation.
First let's consider that not every human in the world is as righteous as Mother Teresa or compassionate as Dorothea Dix, as if it were so, there would be no hunger or poverty in the world. On a more rudimentary and curt note, it can be inferred that most of the people do not care about the sufferings of the underprivileged. Oh yes, there are definitely lots of people who look at television shows and newspaper statistics and express a sense of concern. But in true means such a concern is nothing more than sanctimoniousness. However, if customers are unwilling to buy a product do the companies just sit and wait for the people to get an urge? As obnoxious it may sound, it is a fact that charitable organizations although intended to be morally upright have no other alternative but to give in. These organizations ought to be like a business and try to attract its “customers” if it is to stay alive in today's world; and if giving incentives is the only way to attract these “customers”, be it so. It is true that such a practice is typically gruesome, in the terms that it discourages the MORAL obligation behind this cause. But, on the other side of the case, it is also the most effective strategy. The act of giving incentives, either in the form of extra credit, money, gifts, or even fame attracts wide range of people. Children as young as five years old contribute to a noble and benevolent causes. In addition, adults of all ages, although mostly for personal reasons like fame and money, too participate in this practice and raise millions of dollars a year for charitable organizations.
An example of such a phenomenon can be seen in charity walks that are held by several charitable organizations across the nation to raise money. One of such walks is “Deborah - Walk For Hope”. This walk, held annually in specific areas across the nation, attracts wide audience throughout the nation. People from all ages, from kids as young as four years of age to adults as old as eighty participate in this walk. However, from the approximately 250,000 people that participate in this walk, do all participate simply for moral reasons? No! Let's face it - to say such a thing would be a mere fallacy. It is true that many of these people participate for the real reason - to help the women with Breast Cancer, however, I would also like to say that half of these people, if not more, participate for the incentives that it offers. The Deborah Foundation offers incentives to its adult participants like free breakfast and lunch, free t-shirts, free bags, and even free stay at Hilton Hotel. On the other hand, it also offers its non-adult participants with incentives like toys, medals and volunteering hours. As a result, people all over strive to gather and donate the most money for the best gifts. Many people form groups and work together to raise money or spread the word across their region to support the cause. As a result, the Deborah Foundation gathers millions of dollars every year which is used to treat/cure breast cancer patients across the nation.
Many critics across the nation argue that giving incentives for charitable organizations discourages the “morality” behind such causes. However, these critics fail to consider the “help” that these incentives actually do to the deprived people. In addition, as long as morality is concerned, it is likely that once an individual gets involved in charity, although based on incentives, he may soon realize the importance behind this work and may soon carry it out on his own will. As a result, this act of giving “incentives” may prove beneficial not only to gather more money but also to attract more people to join this humanitarian cause.
