Friends are a very important commodity in any market. They oftentimes can see things you might not readily recognize. If your friends are really your friends, they will be like family, and they will understand when you make mistakes and will be there for you. They also will not judge you. They will be there to protect you.
Mark St. James in Ugly Betty is oftentimes looking after Amanda Sommers, who is so hungered for attention that she often accepts attention from people who do not really care about her. Mark cannot stand to see when Amanda is treated badly.
Betty Suarez did the same thing for Mark, when he was faced telling his mother that he was gay. Betty was willing to accept him for who he is. Betty was letting Mark know that she would be there for him. Which is why Mark is so ready to take Justin under his wing when he comes to intern at MODE Magazine.
Alan Shore is also a good friend to Denny Crane is Boston Legal, when he stands up to his friend and says that taking the drug to help Denny remember is bad for him. He wants to see that Denny enjoys all the pleasures of his life, which he will not get if Denny continues to take the drug.
These kinds of friends are something very special. Not every person who says they are your friend really means what they say. It is unfortunate, but true. So when you find that true friend, hold onto them. They do not come around too often. These people are true role models.