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Ear Journalism

How to make an effective radio news. Radio is just a voice but has a brilliant effect for influence if we know the keys.

Radio has entertainment amusement function. This is not newly things for public. What drawing now exactly radio having news function. Even in book Political and Radio, published by Frederich Naumann Siftung, mentioned by radio become alternative to fulfill requirement to information.

Around year of 1995 Ted, Bolton, Director Bolton Research Corporation and publisher Radio Trends remind at work of radionews concerning The Death of Traditional News. According to him, information consumption pattern in motion following technology extending properties of information access.

The assumed is tolerated. Proven, this indication can be seen from condition of mass media in America. The readers of newspaper become smaller in 30 year. Radio get similar condition, especially the radio that presenting informations. Compared by year 60's horison news hearer have progressively shifts.

According To Bolton, formerly radio audience hardly base on information was presented by media. Now they are more active to access information that they want.

With the various challenges, surely inside information formed news become fundamental things. For making news capable to competing, of course required by understanding beforehand; what is the news.

The origin news word is from Latin language: novus, nova. That meaning is newly. In general, news can be interpreted everything which newly known by audience. Prof. Woleseley and Prof. Campbell explain news as report concerning idea, event, or situation which newly happened, what drawing attention news consumer and profit owner of mass media.

Laid open other definition by Willard G. Bleyer ( 1913) that is everything which in time draw attention a number of people and best newses are news which very draw attention a number of the biggest of people.

And only the audiences can give judgement to value of news. Thereby, value of news can be formulated as stipulating of definite criteria which gone into effect to determine whether a news have value for broadcasted. Some the weared measures: important not its, fascination, new aspect, fulfill appetites, invite enthusiasm and accomplishment of requirement of knowledge reference. If this fufilled, surely the news properly broadcasted.

Besides, every radio journalist also has to know what is the correct concepted from radionews. First, radionews is the quickest report. So that radionews can be broadcasted at the same time.

Second, radio news is as a record. Record of event of in understanding" documentation" can be presented in news by inserting resource person voice record and event.

Third, radionews is as objective fact. Differ from cast media which require writing process, visual layout and redaction, easier radio broadcast event of without having to reportage result transcription which in form of record voicing resource person or peristwa in text.

Fourth, radionews is as interpretation (news behind the news). With features, radio can process news through presentation of data and voice fact record. So that news sounding off not only event of on the surface of only. But, it is possible that more circumstantially or even from the aspect of different approach.

Fifth, it is as sensation. Imaginative radio voice characteristic,- because only voices and without picture, stimulate audience's sensation which only let imagination cope for visualizing of news interpretation. So, not merely source of news which we hearing, but also the atmosphere around source of news.

Sixth, it is as enthusiasm insani. The intention, radionews can inspire hearer emotion.

Seventh, it is as forecast. Radionews enable audience present him as coming pictures passed presentation of resource persons and data.

Eight, it is as a picture. Even radio can not give visual pictures, but it has other excess. Radionews is imagination picture in hearer marrow. Because voice that is hence every hearer can make the imagination picture is itself. Draw imagination affect bigger effect compared by real picture, including the diffraction impact.

Radio News Criterion

Like the one have been explained before all, as specification owner media in forwarding of news. Hence, news which presented even also having to base at criterion:

  1. New and Hot

    More than anything else, radio has opportunity submit information now far quicker because the broadcasting and production process is easy relative, compared by cheap and practical is and cast media TV.
  2. Significant

    News has to have meaning for audience. Because becoming basis for assess the submitted news.
  3. Serve to interest

    News can mean for hearer if its contents concerning requirement and importance of them
  4. Relate to importance of audience (relevant)

    For example, apply the talking style and writing as according to hearer's desire. Style relate to appetite, approach and image to audience.

And same as other media, news in radio also have to be descending at formula:

A ( Accuracy) + B ( Balance) + C ( Clarity) = C ( Credibility).

Accuracy is foundation all kinds of journalistics reports and writings. That is important, because inaccurate news can be considered to be by hearer amentia. When the mentioned happened, the trust will disappeared and continue to lowering of script writer credibility, radio and radio journalist itself.

Balance. News don't impress is one sided or make profit to one of the parties. Like, incline to governmental institution and functionary voice, less give opportunity of writing vision or public which oblique to aspect" human interest" than fact.

Clarity. Make hearer understand the broadcasted copy intention and content. Not merely technical factor voiceed, but also this topic, groove writing, sentence and vocabularies, amenity of understanding of language and clauses of other writing.

Other important things which also have to pay attention to writing law for radio, "the Article for ear and not eye." The intention, write to be said and not for read. So that news is made to be said, from individual for individual, only heard once and in the form of voice (strength of mirror from clarity and choice of the sentence formation and word)

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