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Socyberty > Tags > spiral of silence
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spiral of silence |
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 | | Spiral of Silence | | by Alixander Haban Escote, May 12, 2008 | | Spiral of Silence is a theory of media and public opinion. It is regarded as another type of agenda setting theory that is focused on macro-level rather than on micro-level consequences. It is concerned with the interplay between four elements: mass media, individual expressions of opinions, social relations and interpersonal communications, and perceptions that individuals have the surrounding “climate of opinion” in their own social environment. | | Comments(3) Liked It: 4 |
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